About

Simonson CFO

Experienced CFO leadership for companies that need clear numbers, strong decisions, and a disciplined path forward.

Simonson CFO helps growth-focused companies strengthen financial operations, improve visibility, and make better decisions before the stakes get higher. Led by Dan Simonson, the firm brings executive-level CFO experience, accounting discipline, data-driven analysis, and practical business judgment to small and middle-market companies.

Dan Simonson brings 25 years of CFO and Controller experience across multiple industries. He serves as a trusted advisor on strategic finance, acquisitions, investments, accounting, and information technology initiatives for consumer products, retail, food and beverage, manufacturing, and other small to middle-market companies.

Over the course of his career, Dan has worked with more than 200 companies, helping leadership teams understand their numbers, identify risk, improve performance, and prepare for meaningful growth or transition. He began his career with Coca-Cola Enterprises and has since built deep experience working with founder-led, growth-focused, and privately held businesses.

A finance leader with accounting depth, data discipline, and strategic perspective.

Dan is a graduate of Arizona State University’s W. P. Carey School of Business. He is also a Certified Fraud Examiner and a Certified Professional in Business Intelligence, awarded by Villanova University.

His expertise extends beyond traditional finance and accounting. Dan has additional specialization in data science and recently completed advanced graduate coursework in Python and strategic analytics, strengthening his ability to connect financial performance, operational data, and decision-making.

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WHAT SIMONSON CFO BRINGS

Financial Leadership Designed for Better Decisions

Simonson CFO supports companies through:

Strategic CFO leadership
Accounting and financial reporting discipline
Data and analytics
FP&A and cash flow planning
Exit planning and transaction preparation
Acquisition and investment analysis
CFO coaching and leadership support

The goal is not just better reporting. It is better visibility, better judgment, and better decisions.

Grounded in business, family, and purpose.

Dan and his wife, Amanda, purchased a cattle ranch in east, central Texas in 2021, where they produce genetically selected and naturally grown production cattle through 46X Ranch.

The ranch reflects the same values Dan brings to his work: stewardship, discipline, long-term thinking, and a commitment to building something meaningful. Proceeds from beef sales from 46X Ranch benefit Christian charities in Texas and internationally.

P4610 Ranch